Creative studio — Rome
Original series, commercials and cinematic imagery. We use AI the way a crew uses a camera — it is how we shoot, not what we are about.
All four for The Life of Bob.
Original series
Nobody commissioned these. We made them to find out what the format could do — and then festivals started calling.
A quiet man in a quiet American suburb, filmed like a nature documentary about a species of one.
Reply AI Film Festival Top 60 · BAIFF Finalist · AI London Finalist · Rome Honorable Mention
Read the case study →
New Year’s Eve 2000. A whole Spanish town wakes up to empty bank accounts. Twenty-six years later, Rosa finally names the man she is certain did it.
Mockumentary — contradicting testimony, the same night filmed more than once.
Read the case study →
New York, 1967. An elderly couple who keep getting booked by the NYPD for crimes they merely happened to be standing next to.
Period comedy — 1960s production design sustained across three episodes.
Read the case study →Spec work
Self-initiated films for brands we do not work for. No client, no brief, no budget — made to prove a point about what the format can carry.
The crocodile finally gets to play.
Read the case study →
Three men, a parking lot, and a decision that takes far too long.
Read the case study →Speculative work. Not commissioned by, affiliated with, or endorsed by the brands shown. All trademarks belong to their respective owners.
Why Boredom?
We know what you’re thinking. “Another AI agency.”
Wrong.
Boredom Studio is not an agency. It’s a collective of people who get bored easily — and precisely because of that, never do the same thing twice.
We use AI to do what AI doesn’t yet know it can do: tell real stories, with characters that stick. Iconic characters that speak for your brand — and that people actually listen to, because they make them laugh, move them, make them feel something real.
We don’t chase trends. We don’t clone what’s working. We don’t promise you a viral video.
Honestly, we could.
We’d rather do something harder: make your brand feel human.
Boredom Studio. We make you feel something.
What we do
Your brand, with a face people remember.
A character that doesn’t exist — but feels completely real. Not a commercial: a serialized story built around a protagonist who carries your brand’s values, personality and voice across multiple episodes. Each episode is short, watchable, shareable. Together they build something harder to fake: a relationship between your brand and your audience.
People don’t remember logos. They remember characters.
The brief is old. The execution isn’t.
Print, digital, out of home, social static. Some formats have been around for decades because they work. We don’t reinvent them — we remake them with imagery that would have been impossible, or impossibly expensive, without AI. The idea still comes first. The technology just removes every limit that used to stand between the idea and the image.
The result looks like a big production budget. It isn’t.
30 seconds. One chance to make them feel something.
A television commercial is the most unforgiving format in advertising. You have half a minute, no second chances, and an audience that has seen everything. We come from television — we know what works on screen not because we studied it, but because we directed it, live, in primetime, for millions of people.
AI handles the production. The direction is still human.
Every project includes
Concept and visual storytelling, built on three decades of television.
High-end generation across a multi-tool workflow.
The brand’s look holds from the first frame to the last.
Post-production that removes AI artefacts and restores cinematic flow.
Licensed music, voice-over, mix.
4K master, plus stills cut for press and campaign use.
Studio
We are a collective of professionals who have worked in entertainment and communications for decades. We embraced these new tools because they help us avoid boredom and find new ideas to develop, without boundaries. For us storytelling is the key, and AI is the door we need to open.
Founder & Creative Director
Alberto has spent his career behind the camera of Italy’s most-watched primetime shows — directing, shaping, deciding what the audience feels next. He knows television the way a chef knows fire: instinctively, precisely, without needing to explain why it works.
When AI emerged as a creative medium he didn’t treat it as a shortcut. He treated it as a new instrument — technical by nature, human by instinct, building stories where the technology becomes invisible and the emotion takes over.
Boredom Studio is what happens when a television director gets bored of doing things the way they’ve always been done.
Selected credits: Undercover Boss Italia, 99 to Beat, and primetime shows on Italian national networks.
Commissioned work
We also work under NDA. Recent commissions include a national utility and a heritage foundation. Details on request.
Enterprise security
We work on enterprise platforms with SOC 2 encryption, GDPR compliance and no-retention mode. Full ownership of every output, zero training on anything you send us. Security is the only thing we don’t worry about.
Contact
Tell us what you’re trying to make people feel. We’ll tell you whether we’re the right studio for it.
info@boredomstudioai.com